美國國家公園PPP模式五大實務(wù)問答

發(fā)布日期：2016-04-14來源：南京卓遠(yuǎn)資產(chǎn)管理有限公司編輯：宋珍珍

[摘要]

　　 文/吳怡雯

　　 Clearing the air: the 5 most common questions about national park PPPs

　　 云開霧散:美國國家公園PPP模式五大實務(wù)問答

　　 Big Pine CreekRecreation Area, Inyo National Forest, California.美國加州因幼國家森林

　　 If the thought of summer conjures up visions of national parks, you’re not alone – in 2014, nearly 3 million tourists visited forests, mountains, trails, and rivers at U.S. national parks.

　　 If you crossed the gate into one of these treasures, you probably didn’t care whether that particular forest or mountain fell under government or private ownership. But it’s worth noting, because national park concessions fill a vital role helping the National Park Service carry out its mission, and there are benefits to these partnerships that can keep the parks viable — and the visitors happy — for decades to come.

　　 There are also misconceptions about national park PPPs. To clear the air, I’ve answered some of the most common questions below.

　　 如果夏日徜徉在美麗的國家公園,你并不會感到孤單-2014年,近三百萬游客游覽了美國國家公園的森林、山嶺、棧道和河流。

　　 當(dāng)你進入大門觀賞這些珍寶，你應(yīng)該不會在意哪片森林或哪個瀑布的所有權(quán)歸屬是政府還是私營部門。但值得一提的是，國家公園優(yōu)惠政策在國家公園管理局執(zhí)行工作中起到了至關(guān)重要的作用。公私合作伙伴關(guān)系也讓公園的運營收益—幾十年來讓游客感到滿意。

　　 人們長期以來對國家公園PPP模式抱有一些誤解。下面的解答就將消除這些疑慮。

　　 1How does national park privatization work?

　　 Generally, private operators are more efficient than the government in the park operations. In part, this is because these companies have focused their whole business model on park operations, so they have developed proven processes for park management.

　　 A private work force tends to be less expensive and more flexible than civil servants. Perhaps more importantly, civil servants typically are paid all year long, even when the park is not very busy or is closed. In contrast, concessionaires have identified a large pool of workers who are flexible and actually are looking for seasonal work. Using these efficien­cies, private operators take on public parks that are typically losing money for the government and convert them to a financial asset, generating cash for the government in the form of rent pay­ments while still serving the public.

　　 Perhaps most important, privatizing parks takes them off the government budget, and makes them immune from being pawns in government budget battles. In the 1990s, when a disagree­ment between President Clinton and the Repub­lican Congress shut down the government, the only federal parks open were those operated by private concessionaires.

　　 1.私有化在國家公園的經(jīng)營中可行嗎?

　　 總體上說，私人運營商比政府部門在公園的運營管理中更加高效。在某種程度上，這是因為這些公司擁有一整套公園運營的商業(yè)模型，所以他們的公園管理流程更加成熟。

　　 私人勞動力成本較低，往往比公務(wù)員更加便宜，而且機動性也更強。更重要的是，雇傭公務(wù)員通常要支付整年的薪水，盡管公園有時業(yè)務(wù)并不繁忙甚至淡季時是停業(yè)的。相比之下，特許經(jīng)營則可以在市場上篩選更為靈活的人力資源，比如正在尋求季節(jié)性工作的人員。利用這樣的高效運營，私營企業(yè)從政府手中承接那些處于虧損處境的國家公園，并轉(zhuǎn)化為金融資產(chǎn)，以租金的形式創(chuàng)造現(xiàn)金，為政府部門帶來創(chuàng)收渠道，同時仍然給公眾提供服務(wù)。

　　 也許最重要的是，私營公園可以從政府預(yù)算中全身而退，免于成為政府財政預(yù)算中的犧牲品。在九十年代，當(dāng)克林頓總統(tǒng)和共和黨控制的國會之間出現(xiàn)分歧從而導(dǎo)致政府關(guān)閉時，唯一開放的是由私人特許經(jīng)營的聯(lián)邦公園。

　　 2Is a national park operated under a PPP vulnerable to government sequester conditions?

　　 For those of us who love parks, it’s exasperating to see that they are constantly used as a political football in budget debates.One advantage of concession operation of parks, beyond the expense reductions, is that the park budgets become untouchable in these political food fights.

　　 2.在PPP運營模式下的國家公園是否會成為政府財政預(yù)算縮減情況下攻擊的對象?

　　 令人氣憤的看到，這些美麗的公園不斷成為政府預(yù)算辯論中的政治足球。擁有私人特許經(jīng)營權(quán)的公園，除了縮減開支這一大優(yōu)勢，公園預(yù)算已經(jīng)成為政治斗爭中無法觸碰的領(lǐng)域。

　　 3How does the private company get paid?

　　 With a few exceptions, most recreation conces­sionaires are paid entirely by user fees — for example, by the fees at the gate, for camping, and from certain retail sales within the park. The concessionaire is not paid by the govern­ment, and receives no subsidy. In our company, 100 percent of the revenues we receive are from visitors.

　　 3。 私營企業(yè)如何盈利?

　　 除了少數(shù)例外，多數(shù)旅游特許經(jīng)營完全由使用者支付-比如門票費、露營費、公園內(nèi)的商店零售。政府不支付任何費用，也沒有任何補貼。在我們公司，我們的收入100%來自游客。

　　 4Won’t private companies just build a McDonald’s in front of Old Faithful?

　　 This is one of my favorite questions, because it is absolutely predictable that it will get asked whenever I discuss park privatization with a group of government officials. Typically I give three answers:

　　 1. It simply is not possible. Under the terms of a typical operating contract, a concessionaire cannot change fees, facilities, operating hours, or even cut down a tree without writ­ten approval from the parks organization.

　　 2. Generally, the parks we take over are popular for their natural or historical attractions. Diluting these attractions in any way is just business suicide for operators.

　　 3. It doesn’t happen. We operate over 100 parks in this manner across the country and you would not be able to tell the difference between the facilities we manage and any other public park.

　　 We aren’t trying to take ownership of the land. We are willing to accept whatever recreation mission or preservation mission the public owner of the park sets and manage the park to that mission.

　　 4.私營公司是否會在黃石國家公園的忠實泉前面建個麥當(dāng)勞?

　　 這是我最喜愛的問題之一，因為每當(dāng)我和一群政府官員討論此話題時他們都會問到。通常我會給出三個答案：

　　 1. 很簡單這是不可能的。典型的運營合同條款明確規(guī)定，特許經(jīng)營不能改變收費、設(shè)施、營業(yè)時間，甚至沒有公園組織協(xié)會的批準(zhǔn)不能隨意砍掉一棵樹。

　　 2. 通常我們會接管受歡迎的自然和歷史景點較多的公園，任何減少吸引力的作為對經(jīng)營者來講就是商業(yè)自殺。

　　 3. 絕對不會發(fā)生。我們在全國已經(jīng)經(jīng)營了100個公園，你應(yīng)該無法說出我們管理的設(shè)施和任何其他公共公園之間的差異。

　　 我們并不是要取得土地所有權(quán)，而是接受公園政府管理部門布署的旅游和保護任務(wù)并進行管理。

　　 黃石國家公園

　　 5Will private companies increase the entrance fees?

　　 Generally not. First, operators cannot raise fees without their government landlord’s approval. Second, public recreation is generally attractive to visitors because it is low-cost and offers real value — raising prices and reducing value would only drive customers away.

　　 Here is a real-world example to underscore this point: California State Parks charges $30 a night for a campsite with no utilities. Our private company operates hundreds of public campsites for other govern­ment agencies in California, and not one of those has a nightly rate greater than $20.

　　 5.私營企業(yè)會不會提高門票價格?

　　 一般不會。首先，運營商不能在沒有政府的批準(zhǔn)下提高收費標(biāo)準(zhǔn)。其次，公共旅游通常對于公眾的吸引力在于低價和提供真正的價值— 漲價和減少價值只會讓游客離開。

　　 舉個實例來佐證：加州州立公園每晚的露營位收費是30美元，不提供設(shè)施。而我們私營公司在加州數(shù)百個公共營地的每晚收費沒有一個超過20美元。

　　 小結(jié)

　　 國家公園的概念來源于美國，又稱自然保護區(qū)。美國擁有近60個國家公園，PPP模式已經(jīng)較為普及。2015年，我國啟動國家公園體制，選定北京、吉林、黑龍江、浙江、福建、湖北、湖南、云南、青海等9省市開展國家公園體制試點，試點時間為3年。國家公園主要是自然生態(tài)和歷史文化保護區(qū)，基本沒有也不允許有新建和改擴建工程，社會資本參與國家公園的方式，集中在管理運營和保護。從美國國家公園私人運營商的經(jīng)驗可以看到，私營企業(yè)有更成熟更靈活的商業(yè)運作方式，不但不需要政府補貼還可以創(chuàng)造價值。

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